Track Your Apps Location
Another helpful feature of most analytics software is that you can track your app's use by location. This requires the user to opt in to provide this data and therefore does not give a complete picture of usage because not all users will permit it. However, it will give you a general idea of where your app is being used in different parts of the world. This can help you make advertising and product decisions. For example, if you see that your app is doing really well in the UK, you can dig a...
Summary Qdn
If possible, always have a pricing strategy before you post your app for sale. Know exactly where you plan to set your app price. Be sure to research your entire category for app prices. If you are selling a game, be sure to look at the categories of games for your specific prices. Reports by research companies such as Distomo can be very helpful in providing the latest app-pricing information. Keep your price set for the first few months so you can gather sufficient data about how sales are...
From Paid to Free
Some apps start out as paid apps and then over time the developers move them to free. This can occur for a number of reasons, but generally it's because an app is no longer producing sufficient revenue to warrant that it continue for sale. Thus, if you are developing other Android apps, do not simply pull the app from the Android Market. Convert the paid app to a free app by logging in to the Android Market and changing the price to free. Having a free app will give you the benefits of keeping...
Summary Ixs
Use the list in this chapter to help you formulate your pre-launch and post-launch marketing activities for your Android apps. These activities are viewed to be some of the most important marketing activities you can perform to get your app off to a solid start when it's posted to the Android Market. As you develop your marketing plan, group your activities into pre-launch, post-launch, and ongoing activities. Many of these recommended activities are free or inexpensive, costing you only your...
Summary Xxc
Counting the cost of an app before you start is simply wise. Going through the effort of performing a cost benefit analysis will help you make a more sound decision about spending your hard-earned money developing and marketing an app that the buying community will want. The Android Market is cluttered with apps that provide no real value to Android users, and the chances of many apps breaking even or turning a profit are slim. A breakeven analysis will help you determine how many apps you need...